by Simon Bond

While technology continues to eliminate jobs and companies fire more people than they hire both inflation and interest rates will remain at subdued levels.

Why Gen Y?

I often wonder how we can derive any economic growth from Gen Y, what do they actually do, what do they BUY.

Recently I was asked the question, what stocks do you invest in to profit from Gen Y, this question was harder to answer than I thought, simply because Gen Y don't really do much.

What do they really BUY? They live online, they watch YouTube and surf the Net, they communicate for free via Apps and Social Media, they don't care about health care, they expect their parents to pay for everything, they don't want to work and if they do they want to be the CEO after a week, they like to travel, but always on someone else's dime. Their parents are slowly going broke funding their children's lifestyles. They care about little and accept no responsibility for their own actions.

Maybe this is harsh but from most people I speak to it is essentially true, maybe they are still trying to find their inner self while we pay for their phone bills, internet access and new screens for their iPhones that seem to get cracked every second week.

It is all probably my fault, I must be too much of a helicopter parent.

And now it is estimated that by 2025, the number of Americans over 60 will increase by 70 per cent. Over the next decade we will see the challenge of an aging population come to the fore. New perceptions of what it means to age, as well as the emerging possibilities for realistic, healthy life-extension, will begin take hold.

Individuals will need to rearrange their approach to their careers, family life, and education to accommodate this demographic shift. Increasingly, people will work long past 65 in order to have adequate resources for retirement. Multiple careers will be commonplace and lifelong learning to prepare for occupational change will see major growth. To take advantage of this well-experienced and still vital workforce, organisations will have to rethink the traditional career paths in organisations, creating more diversity and flexibility.

Aging individuals will increasingly demand opportunities, products, and medical services to accommodate more healthy and active senior years. As we move toward to a world of healthier lifestyles and holistic approaches to what we eat, how we work, and where we live, much of daily life—and the global economy as a whole—will be viewed through the lens of health.