By Janine Perrett

They say a week is a long time in politics, but in an election campaign, a day is an eternity.

Anything can change and certainly does.

The 24-hour news cycle means that commentators started assessing the winner and loser of the day from Sunday on the first day of the campaign.

If that sounds ridiculous given the election was only called at 2pm, in fact they were judged on the PM's presentation skills at his press conference announcing the poll. 

And lest you think you could hardly rate Bill Shorten on the day - all eyes were on the PM visiting the GG - you might have forgotten that he too was quick off the mark by announcing a parental leave policy on Mother's Day.

Don't worry, you probably missed it in all the excitement of day one of the campaign.

Monday was a bit of a draw. Tuesday, the pundits gave a clear victory to PM Turnbull, mainly because of the Greens being mischevous and raising the possibility of a minority goverment deal with Labor.

Oh and there was a rather messy press conference with Qld Labor candidate Cathy O'Toole who got some pesky questions about Labor's asylum seeker policy. While she mouthed the right script, some annoying journo referred to a photo of her protesting with a banner and all.

Her leader quickly jumped in and stopped the questioning which was a very bad look.

Day 3 to Malcolm.

But before they could bask in that winning feeling, came day 4 and the situation was reversed.

There was the PM heading on a train to Sydney's west for a photo opportunity with the photogenic local member Fiona Scott.

But unlike his predecessor Mr Abbott, who came under fire for calling Ms Scott a good sort, Mr Turnbull preferred to focus on her brains.

Only problem was their joint press conference went as pear shaped as Bill's one with his female candidate the day before. 

Not only was the PM under fire from his own side over retrospective superannuation changes, Ms Scott was not keen to show her brainpower on this issue and instead deferred to her leader.

It got worse when those pesky journos fired a series of uncomfortable questions about Ms Scott's vote in the leadership spill.

Retreat the better part of valour and a planned walk and photo op at a nearby shopping centre was hastily abandoned.

The official reason was a timing problem, but some observers and insiders claimed the whole Scott-Turnbull event had been a "debacle".

Hence a loss to Mr Turnbull on Day 4.

A pattern is emerging here ... the only way to win is for the other side to lose and can we keep up the scorecard for another 53 days?